Start a project — Gen A Studio

Step 1 of 6

The basics

Who you are, so we can reply to the right person.

Company or team name *

Or just your name if it is only you so far.

Website

If you have one. Leave it blank if you do not.

Your name *

The person who can approve scope and design.

Your role

Email *

Where we send our answer. We reply within two working days.

Telegram, WhatsApp or phone

Optional, but it makes the first call happen faster.

Step 2 of 6

The product

What you want to build, in your own words.

Working name for the product

It can change later.

Where are you today? *

Be honest — it changes what the first week looks like.

In one sentence, what does it do? *

Finish this: “It lets ______ do ______ so that ______.”

Who is it for?

The main user. Age, market, language, and what they do today instead.

What problem does it solve?

What is broken or annoying about how they do it now?

Closest thing that already exists

Name two or three. Say what you like and what you would do differently.

What must be true on launch day for this to have been worth building?

The one outcome that matters most.

Step 3 of 6

Scope

This section drives the price and the date more than any other. Take your time.

Must have at launch *

One per line. Be ruthless — if the product still works without it, it belongs in the next box.

Should have, but could wait

Good ideas that can ship in the cycle after launch. One per line.

Explicitly not doing

Naming this now prevents an argument later. One per line.

Step 4 of 6

Platforms and money

Where it runs, and how it pays for itself.

Platforms *

Tick everything this needs to run on.

iOSiPhone and iPadAndroidPhones and tabletsWeb appRuns in a browserMarketing siteA page that sells itAdmin consoleFor your team to run itSolana dApp StoreCrypto-native store on Solana Mobile

How does it make money? *

Tick everything that applies. If you do not know yet, say so — that is a normal answer.

What should the AI actually do?

Chat, generate images or video, recommend, moderate, translate, score, something else? Leave blank if there is no AI in this.

Systems it must connect to

Your CRM, ERP, payment provider, existing database, a partner API. One per line, and say who owns access.

Accounts you already have

Apple Developer, Google Play, Stripe, cloud provider, domain. Say which exist and who controls them.

Step 5 of 6

Content and language

Who fills it with words and pictures.

Brand assets

Logo, colours, fonts, tone of voice — do they exist, and can you send them?

Who writes the content?

Copy, characters, stories, product data — you, us, or AI-generated and reviewed by you?

Languages at launch

And which markets you want next.

Step 6 of 6

Timing, budget and rules

The last part, and the part we most need to be true.

When do you need it live? *

Why that date?

A real reason — an event, a funding round, a season — changes how we plan.

Budget range you are working to *

A range is fine. It tells us what is realistic before we design something you cannot afford. Nobody has ever been penalised for answering this honestly.

After launch, who runs it?

Your team, ours, or not decided yet.

Legal, privacy or regulatory constraints

Age rating, data residency, KYC, licensing, industry rules, anything your lawyers have said.

Anything else we should know

The thing you would mention on a call but not put in a form.

How did you find us?